Course curriculum

  • 1

    Welcome and Introduction

  • 2

    Module 1: Improving Information Resource Area Capability

    • Improving Information Resource Area Capability

    • Module 1 Quiz
  • 3

    Module 2: Standing Phase Information Capability

    • Standing Phase Information Resource Capabilities and Indicators; Security Clearance Date Handling;

    • Creating an Information Flow Chart and PR Measurement System

    • Agreeing on Messaging Approach; Setting up Social Media Monitoring

    • The Importance of a Clear Mission Statement; Assessment of Media Exposure

    • Driving Positive Media Coverage; Comms Impact on Strong Stock Price

    • Driving Positive Financial Indicators; Improve Information Dissemination

    • Creating Pre-written Narratives; Templated Litigation Communications

    • Module 2 Quiz
  • 4

    Module 3: Response Phase Information Capability

    • Response Phase Information Resource Capabilities and Indicators

    • Making Facts Accessible; Drafting Holding Statements

    • Aligning Messages with Facts; Ensuring Statements Reflect Reality

    • Aligning Social Outreach with Messages; Managing Leaks

    • Responding to Monitoring Information; Providing Valuable Internal Guidance

    • Victim-Perpetrator Positioning; Tracking Stakeholder Perceptions

    • Going Public: Understanding When to Disclose

    • Getting Favorable Broadcast Media Coverage

    • Driving Favorable Analyst Notes and Strong Tracking Scores

    • Using Customer Service Desk Feedback and Customer Notification Verbatims

    • Privacy and Security Messages; Social Media Verbatims

    • Limiting Risk of Fines; Managing Impact on Stock Price

    • Revenue Impact; Managing Communications in "Limbo Phase"

    • Correct Inaccurate Information; Input on Narrative Development

    • Going Public; Addressing Inconsistencies; Updating Contact Information

    • Removing Information Blockers; Responding to Regulators; Correcting Social Comments

    • Responding to Bad Actors; Diversifying Update Channels

    • Dealing with Leaks; Sharing RCA Findings; Recasting Unfavorable Narratives

    • Responding to Media Questions; Employee Updates; Shaping Stories by Meeting Deadlines

    • Managing Influencer Comments; Comprehensive Progress Updates; Effective Clarifications

    • Module 3 Quiz
  • 5

    Module 4: Aftermath Phase Information Capability

    • Aftermath Phase Information Resources Capabilities and Indicators

    • Get the Facts Best Practices

    • Tracking Influencer Opinions; Drive Positive Financial and Industry Analyst Notes

    • Share Learnings and Next Steps with Key Audiences; Sustaining Positive Coverage

    • Track Net Promoter Score, Stock Price; Limit Infrastructure Costs

    • Limiting Legal Liability; Tracking Revenue Impact; Managing Ongoing Questions

    • Shaping Wrap-Up Stories; Reacting to Legal Threats and Leaks

    • Ongoing Law Enforcement Cooperation; Influencer Engagement

    • Customer Engagement Follow Up; Responding to Government Officials in Aftermath

    • Aftermath Phase Information Capability Part 10

    • Module 4 Quiz
  • 6

    Module 5: Summary and Exam Preparation

    • Review, Exam Revision And Next Steps

    • Sample Exam 1 Question Booklet

    • Sample Exam 1 Answers And Rationale

    • Module 5 Course Test -- Case Studies

    • How To Purchase, Book and Take Your Exam