Course curriculum

  • 1

    Welcome and Introduction

  • 2

    Module 1: Improving Technology Capability

    • Improving Technology Capability Part 1

    • Module 1 Quiz
  • 3

    Module 2: Standing Phase Technology Capability

    • Standing Phase Technology Resource Capabilities and Indictors; Stand Up Secure Internal Channels

    • Types of Internal Channels; IRM/DRM; Tech Budget Support

    • Communications Tech Needs; 4 Steps to Critical Tech Budget Review; Open and Tested Channels

    • Force Field: Open/Tested Channels; Product and Service Tech Needs

    • Building Tech Reputation; Assessing Service Outage Risk; Tech-Savvy Leadership Team

    • Situation Room Tech; Types of Contact Technology; 5 Steps to Create a Communications Bridge

    • Channels for Rapid Communications -- Best Practices

    • Optimizing Channels; Exploring Emerging Channels

    • Module 2 Quiz
  • 4

    Module 3: Response Phase Technology Capability

    • Response Phase Technology Resource Capabilities and Indicators; Comms Channels to Key Audiences

    • How Customers Get Information; Tailoring Message to Right Channel

    • Getting Your Tech into Crisis Shape; Testing Your Tech in CritSit Exercises

    • Getting Instrumentation and Telemetry into Crisis Shape: Best Practices

    • Instrumentation and Telemetry Best Practices (VUCA); Standing up Right Tools and Channels

    • Comms Channels: Social Networks; Media Sharing Networks; Owned Properties; News Distribution

    • Social Media Monitoring Tools; PR Measurement and Coverage Tracking Tools

    • Module 3 Quiz
  • 5

    Module 4: Aftermath Phase Technology Capability

    • Aftermath Phase Technology Resources Capabilities and Indicators; Addressing Long-Term Tech Issues;

    • Tech Corrective Measures; Improving Channel Tools; Monitoring Tool Evaluation Grid

    • Apply Tech Learnings; Improve Audience Tech Channels

    • Comms Channel Assessment Grid -- Applying Learnings; Instrumentation and Telemetry Learnings

    • I&T Follow Up; Applying Tech Learnings to Standing Phase: Tech For Comms, Customers, Services

    • Module 4 Quiz
  • 6

    Module 5: Summary and Exam Preparation

    • Review, Exam Revision And Next Steps

    • Sample Exam 1 Question Booklet

    • Sample Exam 1 Answers And Rationale

    • Module 5: Course Cast Study Test

    • How To Purchase, Book and Take Your Exam